"Bogo shoes" is the shop of branded men's shoes, manufactured by Poland. The store offers its customers a wide range of models of different styles and colors. In this store you can find shoes for different looks and for any event: from elegant classic oxford shoes to casual-moccasins. Also everyday-shoes and exclusive men's handmade shoes are presented in the store. There they take after not only the quality of products, but also the high level of service.
The aim: To create a strong and modern visual style and recognizable brand image.
Solution: On the basis of the identity, a modern logo with a concise font solution was used and that created a simple and successful visual image of the brand, where the bright carrot color added the recognition for the brand.