«Oh! Wine» is a wine market, and also a story about how a family hobby grew into a family business. The market contains both its own branded product and imported one. It is renowned for its extensive selection of products, professional advice and regular tastings. Also, the feature is light and unobtrusive atmosphere inside the market and the most interesting is the fact that the owners themselves provide professional advice on selection and wine tasting.
The aim: To create a complex and visual image of the brand, focusing on such concepts as professionalism, friendliness, ease and cheerfulness.
Solution: A corporate identity, the main element of which was a bright, emotional and contemporary illustration, was created; it transmits a fast rhythm of life, romance of the city and entertainment related to wine products. It became a very recognizable element of Identity. A convenient packaging for branded products and packaging of various products in the market were also developed.